JLFs new brand campaign.docVIP

 PAGE \* MERGEFORMAT 15 JLF’s new brand campaign Changsha, Hunan, Mr Lee, Chinese New Year to do stocking up when he was JLF ‘Spring home JLF Wine’ propaganda language as well as the wine displays surrounding the JLF has demonstrated a strong New Year’s festivity, infected by the atmosphere of good fortune, so he bought a JLF wine. This year in May, Mr. Lee’s son, before the mock examinations in the college entrance examination, in the lower grades have made the first, Mr. Li Liang Zhong happy to drink. Apollo supermarket, he did not hesitate to buy expensive Bint JLF for wine, because wine JLF Lee’s thoughts seemed to see, as in Standees everywhere next to ‘I have a happy event JLF wine’, the kind of atmosphere, as if Mr. Lee has enjoyed a happy event happy. Just a few days ago, in Beijing, the work of Big Brother Daisow playing back telephone, Mid-Autumn Festival planning to return to a trip home to see parents, reunion look. While still some days away from the Mid-Autumn Festival, this day, Mr. Lee Apollo supermarkets did not intend to buy wine so early, but was on the shelf next to the posters ‘Mid-Autumn Festival reunion JLF wine’ and become crescent moon next to him sight of the Mid-Autumn Festival impress, home, bike JLF more a case of wine. In the past more than 10 months, there are tens of thousands of people like Lee’s JLF this series of ads had been moved by the phrase, which bought the JLF tens of thousands of bottles of wine. Mr. Lee did not know, drive behind the wine that he bought the JLF, in fact, hidden JLF’s a new brand campaign, this campaign where the brand and creating a succession of JLF concept of the operation of the liquor brand. To grow the brand to create a new ‘career’ opportunity to As if the brand is a living thing, then for brand building and management of it becomes relatively easier. Things to life means that there is growth, with growth means that things will be from small to big, from weak to strong, this thing will grow u