Known Chinese brands on how to build credibility-.docVIP

 PAGE \* MERGEFORMAT 10 Known Chinese brands on how to build credibility? 30 years of reform and opening up, China has achieved rapid economic take-off, in addition to the individual’s old, but compared to foreign brands, China’s most mature brands more than a dozen the last twenty years, however, still be a staggering toddler just learned. I often see some marketing experts and master planning, frequently used marketing theory or doctrine abroad, hoping to graft body in the local brands, but the failure of the blood and tears of countless lessons tell us that copy the Western doctrine of local brands, often acclimatized - the planning of local brands according to the declaration must not be copied, must be based on conditions, the people, corporate intelligence, practical find their own solutions. Huatai ten years of service in the local planning process of the brand, found a characteristic: not yet known what the others when it comes to visibility, trust in others not trust when it comes to business, now mostly have become the industry leading enterprises. This is a phenomenon worthy of further study, with the international accumulation of many brands for a long time, by several generations of professional managers and Brand Stewardship process branding effort is different is the brand most of the domestic market to rely on “Knowledge, Power,” a short time can become a regional or national brands. So that more consumers know, so that more consumers trust the brand that is the most critical short period of time the two success factors in planning and Thailand, we will work together well-known and reputable, known as Knowledge, Power . [Consumer spending formula] I know you + I trust you = I choose you Consumers to buy a certain brand of product or service, when and what specific steps through it? Aside complicated psychology and marketing formula, we find the crux of the problem directly, we first take a brief look at the following three cases: