Kodak Changsha in action Media Marketing.docVIP

 PAGE \* MERGEFORMAT 9 Kodak Changsha in action Media Marketing Perhaps no where a global Fortune 500 companies like Kodak, as an urgent and specific to bow their heads for ‘Chinese’. 2004, April 28, Kodak Chairman and Chief Executive Officer Daniel Carp global village of Shaoshan in Hunan province, announced Kodak in China, officially opened the first shop in 9000. Tang hoped that 2004 years in China, the completion of four million ‘seed program’. Kodak’s each and ‘seeds’ price of 99 yuan, including a Kodak camera and a traditional four-volume Kodak MAX film. This plan has been in the past two years, ‘sow the ‘200 10000. The planting plan suddenly speed up and had to let Dan also ‘personally roll up trouser legs Shimoda’. In the past few days, Deng has ‘Gonggeng’ in the western city of Lanzhou, etc., and even sent a camera important ‘peasant friends’ Yuan Longping hands. Kodak’s three rural policy Thus, we can see that the goal of Kodak in China are located in every town, from a lab network in 2004, targeting 250 second-class cities. In the Carp when the ‘farmer’ and ‘planting scheme’ behind, it is traditional Chinese film market, Kodak’s depth of development. Since Kodak said that China has 80% of households have not the camera, there is no reason to prevent the Kodak believes that China’s traditional imaging market is far from being saturated. The lack of reliable conventional imaging business ‘blood’, the digital transition is just empty talk. In fact, with China’s second-tier urban disposable income growth and a gradual kind of city increasingly competitive, many domestic and international manufacturers and retailers have already begun a large-scale march to the second-tier cities, surrounded by examples of both can be said that Widespread yes, not only Kodak one. We can see that many years of deep plowing Kodak already has the results of secret agents, in particular the network of 250 cities and 9,000 enviable position between the printing point, we s