Konka 4PRS marketing real Ji slightly.docVIP

 PAGE \* MERGEFORMAT 17 Konka 4PRS marketing real Ji slightly The dawn of the new century will soon shine on the earth, the world needs more creators, while the Konka Group in the business world to create a miracle. In the long river of history, it may also be just a prototype of new forces, but it represents a one-kun direction, and contains the infinite power. - Inscription Two decades, market economy, mad float thousands of miles, Ebb Tide, the sea cross-flow. Some enterprises Shen covered by the sea, and some companies forge ahead. Konka Group is the many beach-goers in the very good one. Yield only a ‘color TV king’ of the half, was able to pull the national retail market share to hold the event. From Beijing Sino Market Research, Inc. (the nation’s 35 major shopping centers in 106 cities to monitor statistics) and the National Bureau of Statistics in Haruyasu Economic Consulting Co., Ltd. (122 cities across the country monitoring 600 shopping malls) to July 1998 ~ 11 months of retail sales statistics show the market share Konka ranked No. 1 for five consecutive months, and the l-11 amounted to a turnover share of retail sales also leaped to first place in one fell swoop, its market strategy to become the business community to promote much-told story. Reflected in the measurements for the glimpse of the whole picture, we might look at their 4PRS strategies: product strategy (Promotion), marketing strategy (Promotion), pricing strategy (Price), sales channel strategy (Place), Resource Strategy (Resource), service strategy (Service ). Science and technology, business opportunities for winning Science and technology are primary productive forces. Konka’s product development runs through two approaches: developing new products and changing product technology. On the one hand the development of plasma display panel TV (PDPTV), fold-field TV (100Hz double scan), multi-media TV (MULTIMEDIA), TV Picture in Picture (PIP), NICAM TV (NICAM), wide-screen TV (