Levy (Levis) Five Dynasties period honed in a brand.docVIP

 PAGE \* MERGEFORMAT 4 Levy (Levi’s) Five Dynasties period honed in a brand Today, jeans have become not only can be expressed in sexy outfits of all ages, but also wore it at any time there will not be outdated sense of ‘fashion’. All the jeans brand in the world among the Levy (Live’s) like an evergreen tree a hundred years, from 1873, David Levy, founder of Levi Strauss jeans, produced from the date of the first pair of jeans, it naturally with the U.S. gold rush , the western cowboy and the United States armed forces together, and even become a part of American history. In the world can be very difficult to have a clothing brand as Levy 100 years of ups and downs after this, from one country to the global epidemic, like a brand personality has always maintained, and become the world’s people of all ages can be accepted by the leading fashion and jeans brands, which can not be said that Levy, the brand created by the myth of a century. After five generations of people to strive for more than a century, has more than 160 countries around the world to mark the brand has been registered on behalf of the original Levy, integrity and innovation. The quality of its products not only wear solid and well-known, the same, it is also the award-winning brand advertising to millions of people alleged Road. Is inherently ‘beaten’ in This is the Levi 501 jeans, brand advertising (Figure 1), a practice used in huge boxing sandbag hanging in the air, at first glance, you really do not know what will between it and the jeans ‘anything to do’. As we all know, Levy is a famous trademark image of two horses pulling the jeans a trouser leg to the two energetically pulled in opposite directions, which implies a symbol of rugged jeans. Levy, 501 came in 1985, the unique design and excellent quality, laid it on the Levy family of brands for excellence and leadership position. Levy dozens of products in the brand, the 501 Levy has been playing a classic role of the brand. It go