Liquor promotional items encountered difficulties.docVIP

 PAGE \* MERGEFORMAT 16 Liquor promotional items encountered difficulties For the white wine, the terminal is getting worse has become the consensus of many people, but for now the terminal is still liquor brands must break through a link. In respect of the ‘end-winning’ the era of liquor promotional materials still play an important role, it was even called ‘end-products of competition is the promotion of competition’, this argument though a bit extreme, but to a certain extent, reflect the promotional materials the importance of the competition. The strict sense, is divided into channels for promotional materials in the promotional materials (such as the number for the second groups of providers can purchase certain items or cash rewards) and the end of the promotional products, promotional items and the terminal is mainly targeted at the current consumer and hotel attendants and even including the hotel owners and so on. Reflected from the market point of view, the current confusion liquor promotional products are mainly present in the terminal, so the promotional materials of this article also refers to the terminal promotional items. Part I: Liquor Status and Problems of promotional products The importance of promotional items Promotional material is white wine marketing activities in an important part of the brand at all stages of growth process have considerable importance. Early stage of development of brand promotional items is to help the product rapidly cognition, are attracted start agent; in brand growth stage promotional items is to help shape the image of the brand (for example, is Shuijingfang cases), increased fuel sales agent; in brand marketing maturity product is to help establish the brand image, to extend the brand life cycle fixative. Therefore, promotional goods in the various periods of the growth of liquor brands play an important role. A market, frontline staff have pointed out that ‘consumers because they do not like us refusing