Liquor Sales crack problem - how to throw off competitors brand siege.docVIP

 PAGE \* MERGEFORMAT 9 Liquor Sales crack problem - how to throw off competitors brand siege Liquor brands entered the market, because one way or another reason, the brand is very easy to meet with strong siege. Competing brands use the same, or even more extreme than their own brand means to plunder market share. This phenomenon in most regional markets have been very obvious, for example, a large number of capital cities of the liquor market, the price of each space, every market access, have gathered a large number of liquor brands, we played in a limited platform, a very tough battle . Be able to win such a battle, and not necessarily wine, but the brand is often the winning brand with a unique way. In this competition, or the brand siege situation, the throw off competitors, the way the siege was mainly the implementation of the strategic shift to find the brand breakout direction. We were weak and the strong brand for the siege of bypassing the competitors to analyze. Weak performance of the brand in the regional market rather awkward it should be said, then how many surrounded by a strong brand was spun off to find his own brand to grow space? 1, searching for weak brand growth soil. Weak brand in the regional market in the situation is in front of the wolf, after the tiger. Participating in the fierce market competition, the enterprise’s resources can not keep up; not participate in the fierce market competition, the brand will be retreating in the market corner, never in his early days. Therefore, the search for weak brands the right market space is the key to a breakthrough weak brand further. On this issue, the weak market, the brand can be a long-term vision to put something, you can from the current market, their brand around the search for suitable growth environment in order to throw off the siege brand extrusion; also available from the current market channels, blind spots, competition a relatively weak market segments start. Looking for br