Little about the real environment marketing of OTC products.docVIP

 PAGE \* MERGEFORMAT 5 Little about the real environment marketing of OTC products Since the national implementation of the drug classification management system since the specifications of nearly 10,000 varieties of formulations in the market sales of OTC products, OTC products are innovative marketing models, the emergence of a large number of chain drug stores, convenient for consumers to procure medicines, OTC products, consumer awareness increased significantly, while OTC products with active responsible self-medication is becoming increasingly important. on the development situation of the market, OTC market is relatively fast, has great potential. OTC industry has experienced many years of market adaptation, gradually moving towards a rapid development track. Chinese medical reform has clearly stated that ‘universal access to basic health insurance’, a large population, an aging population, chronic diseases increase, the government increased investment in public health medicine and so the demand for expanded at the same time, people’s health awareness, global self-medication industry experience, are the cause of China’s development of self-medication provides a good opportunity. However, with the current pharmaceutical market competition, pharmaceutical companies rush into the sky territories, hand to hand, is bound to start a new round of fighting, in the real environment, in order to have the market, the interests of the occupation time to create a firm foothold and expand the development of we must do every step of the work, according to the present reality, OTC products, marketing must do the following: Brand provocative China’s OTC market has entered the era of full competition in the market, consumers are often faced with terminal Ling Lang everywhere pharmacy drugs, no start has no choice but to do real choice, consumers or to enter the mind of the brand As a judge, the mind of consumers of those products to be ranked in the product? Ad