Little secret of success.docVIP

 PAGE \* MERGEFORMAT 6 Little secret of success This is the one published in ‘Economic Daily Times, ‘1997-year-old brand-name articles should have been’ lost ‘; Recently, an accidental cause, see a media re-released it, I’ Friends Reunited ‘, it actually Min value of I was pleasantly surprised, but also feel that some things are worth re-out question to Fong. Business management Does not rely on the relationship between the arts on the economy alone to make the capital into a high-speed tenfold a hundredfold increase in the period, China has appeared once, it was 80 years. At that time, consumer consumer goods ‘shifting’, washing products, cosmetics, radios, bicycles, watches, fashion, cakes, etc., began to phase out low-grade goods. 70 years prior to the formation of a large number of ‘quality and cheap’ as the basic characteristics of the ‘Old famous’ wiped out in order to design novel, packaged beautifully, positioning, characterized by thinning and other foreign brands, new brand fame. At the same time, the new varieties such as color televisions, refrigerators, also jumped up. At that time, many companies do the same as the same as a large number of enterprises with more than billion in annual sales to grow up. It was China’s first ‘fast-’, is to make the golden age of most enterprises will be greatly missed. Since the mid-90s, due to intense market competition, an oversupply of product homogeneity, the majority of the competitiveness of companies weak, and gave a lot of enterprises with high growth opportunities. We can see that since the mid-90s, the Chinese have had a lot a few times per year or even several hundred times the speed of rapid expansion of enterprises, research their success, we can assert that: In China, success is easy! Into the ‘no brand’ Industry Many consumer goods, consumers do not choose the brand has long been, and is typical of ‘soft goods’. In these areas, who can pre-empt the ‘package’ a brand portfolio in advertising, m