Local brand manager for the status quo Worries.docVIP

 PAGE \* MERGEFORMAT 10 Local brand manager for the status quo Worries Increasingly competitive in the market today, enterprises must evergreen, it must have tool for the brand of this spin gold from straw, while casting a brand needs not only the product itself, but also require planning and implementation of brand strategy, corporate management should understand and bear This task is precisely the brand manager. Unlike a general sense brand manager marketing manager, marketing manager is more concerned about the recent day to day tactical issues, such as promotional activities such as planning and advertising. The brand manager is more important task is to clear brand strategy, create a clear brand image, so that constant value of brand equity. Local brand manager for the status quo Currently in China, truly play the role of brand manager should have only a handful of local enterprises. Some enterprises may set up the post of brand manager, but mostly located in the Marketing Department within actually only serve advertising, the role of visual design level, it is difficult in the brand strategy planning, brand core values established brand extension reputation the establishment, and product development levels of play ‘and create the brand’, ‘management of the brand’ and ‘assessment of the brand’ role, not to mention the mobilization of the production, research and development, sales and other resources for brand building services to the parties, which is precisely to enhance the brand important part of the value. Although there are many enterprises have realized the high importance of brand management, but in the end what the brand manager should be given the responsibility and how to locate in the enterprise organizational structure is still a sense of anxious confusion. Play the role of brand manager should be in place, severely weakened the corporate brand management, brand strategy implementation often occur without supervision and no co-ordinatio