Local cosmetics store- enclaves.docVIP

 PAGE \* MERGEFORMAT 7 Local cosmetics store: enclaves In the modern history of the world, there is a word called ‘enclosure movement’, refers specifically to the 15 century the mid-19th century Western Europe in emerging bourgeoisie and new nobility closure land use of violence by depriving farmers process. Over the past decade with China’s rapid economic development, representatives of specialized cosmetics stores, shop Yetai also experienced a special ‘enclosure movement’: In this process, the advantages of a large number of area stores rapid expansion of its cosmetics market territory through rapid ‘enclosure’, and many shops in a few short years has grown from a small market stall, was developed to dozens of scale, just like cosmetics shop has become a regional hegemon. However, this process has recently been obviously been contained. In my view, many prominent, by virtue of the past few years through the ‘Happy Valley enclosure’ mode rapidly expanding chain of stores in 2009, have generally encountered a similar annoyance: one is to grab a good store less and less , is no longer a blank area; second, more and more directly face the competitive pressures from the same industry, same-store profitability decline; The end result is that these new stores is difficult across the region starting a broader cross - store expansion. If the vision and the speed is a local cosmetics shop in the past decade, the core elements of a breakthrough in the first round, then we say that the face of the next decade, we have actually encountered a larger problem, and that is basically complete coverage of the Chinese cosmetic shop , the number of near saturation, the market began to mature situation, ‘enclosure movement’ has ended! How in the ‘enclosure after the’ realization of the local cosmetics shop in the second round of breakout, it will be to achieve local cosmetics shop in the new direction for decades. In fact, in-depth exploration continues, we find that the reas