Local first-line cosmetics brands how to get the next step-.docVIP

 PAGE \* MERGEFORMAT 18 Local first-line cosmetics brands how to get the next step? Note that the three major new developments For the local cosmetics industry, has experienced lackluster 2003,2004 will be following the years after WTO accession is critical to a turning point in how to break this year is directly related to the future development trend. Worthy of a major business concern and attention to the following three main trends: First, industrial integration, the market will be shuffling the mainstream in 2004. Cosmetics Industry in China in 2003 total sales exceeded 50 billion mark for the industry, this is a major event, which means the whole industry will stand to a new platform. 50 billion is a fuse, which will attract more enterprises to major players in other industries, eating more than 500 million meals. Increasingly strong in capital cases, participate in and contribute capital to grow the brand to manipulate the trajectory, the entire industry will usher in the Spring and Autumn to the Warring States Period-style changes. In the market integration process, some small businesses will be standardized due to the market gradually from the scene, which is proven: As the re-issuance of health permits, there are already 1 / 3 of enterprises have been eliminated. The days of large enterprises will be more sad, on the one hand there will be a more powerful channel emergence and influence the pattern of industrial development does not necessarily have appliances GOME channels as high-handed, but no significant mountain dew still does not allow suppliers to uncomfortable . On the other hand, playing the capital or have been operating the mainstream industry, who want to come in the way into the main three kinds: First, brand extension, start all over again, the original strength of the brand experience and business transferred to the cosmetics field, such as the 7 wolves; The second is the path of capital operation, through the acquisition of the o