Local health brands to build a seven-step rule.docVIP

 PAGE \* MERGEFORMAT 12 Local health brands to build a seven-step rule Has always been part of the health food due to over-reliance on advertising, hype, resulting in the industry malaise, the market has shrunk and steep, the market is getting increasingly difficult, and health product marketing, it seems into a dead end! On the other hand, health goods, the demand was big surge. According to reports, the global health food now accounts for 5% of overall food sales, up on the 100 billion U.S. dollars, former U.S. with annual sales of 75 billion U.S. dollars, China’s 2000 annual sales of nearly 500 billion yuan more than 3000 kinds of Japan’s annual output of health care products, the European health food also has more than 2,000 species, and the growth momentum of a century ago. With the improved quality of life, people focus on their own health and promote a healthy industry’s rapid development. In particular, competitive pressure, there is no law of life, in the family, career professionals under the dual pressure of the right nutritional balance, enhance immunity surge in demand, creating a huge consumer market. Another phenomenon that can not be overlooked is the ‘aging society’ arrival, ‘senior citizens’ demand for health products is especially strong, very strong purchasing power for domestic health care products to create a good environment. The health of the domestic industries, especially health care products, has shown a lopsided development, most of the cycle have been classified as popular in 2035, not to mention the brand has done. In the competition has become increasingly international marketing environment, health care products How to escape from the traditional shadow, win the market, to build a strong brand, is particularly critical. First, to increase market awareness of China’s health care products companies want to go abroad, first to strengthen the awareness of the market, ready to grasp the international market trends, research and