Local food enterprises to upgrade the five channels of marketing.docVIP

 PAGE \* MERGEFORMAT 15 Local food enterprises to upgrade the five channels of marketing In recent years, local food enterprises are very active in a number of regional brands in the competition and bigger market, growth for the large national brands, such as Fujian and snack food industry groups in the Daly, silver heron brands, Henan frozen food product group and three-wide, thinking of brands, products and contact roasted seeds and nuts Anhui contact, genuine brands. However, more companies seem to be the invisible hand are binding, they grow up stagnation has been also done is not strong. Some would say that the food industry competition is fierce, and an individual will do. But it should be noted that the food industry for the ‘mouth’ services, with strong substitutability, try to strong products and strong characteristics will lead to repeated purchases, therefore, the food industry opportunities, flexible big, huge market. How many people may not have initially thought, a little ‘contact contact’ seeds year did more than 700 million yuan. Batch after batch of regional brands face of rapid growth, still no breakthrough business side how to do? In the food industry, there is no casual success. Winning the marketing era, your marketing tool to upgrade it? The old methods can not solve new problems, ideas, decided way out! To grow big, only the marketing upgrade, in order to achieve the market, upgrade, upgrade the brand. Upgrade path a: market segments, innovation orientation The diversification of consumer demand, value-oriented, accurate, making the upgrade market segmentation as a stepping-stone marketing! Wong Lo Kat is not really a new product, in its first seven years is just a place brand, a strong regional product, Wong Lo Kat quickly popular in north and south of the river is an important reason is that, in seeking the national market, on the red tank Wong Lo Kat herbal tea equipment has been re-positioned. In Guangdong, ‘Wong Lo Kat’ is a ho