Local FMCG companies changed and unchanged.docVIP

 PAGE \* MERGEFORMAT 9 Local FMCG companies changed and unchanged How companies in rapidly changing circumstances to be successful, summed point that should not change the absolute can not be changed, the change must be changed. No matter what age, ethical values #8203;#8203;can not be changed, companies bring value to customers and mission, producing a good product this value can not be changed. According to statistics, the overall FMCG purchases in all areas and at different levels of the city’s growth has since slowed. Which in key cities such as Beijing, Shanghai, Guangzhou, Chengdu particularly prominent, representing sales growth of only 5.6% in the western and northern areas of sales growth is only 7.5% and 7.2% respectively. In addition, since the development of the retail channel B2C commercial rapid triage its original sales channels, together with the national thrift, limiting the special shopping card spending, resulting in a number of large-scale retail enterprises have FMCG sales slowdown phenomenon . China National Commercial Information Center recently released statistics show that in 2013 Chinese New Year Golden Week national one hundred key large-scale retail enterprises in retail sales grew 14.4%, the growth rate down 1.3 percentage points in 2012, just above the financial crisis under the influence 2009 Spring Festival, a nearly four-year low. According to market research firm KantarWorldpanel data show that in 2012, for example, the Dragon Boat Festival, Mid-Autumn Festival, Spring Festival and other FMCG consumption peak online shopping channels, the family purchased a significant increase penetration, rising from 18 percent to 25 percent, while consumer also increasing the number of the category purchase. Consumers through the network in 2011 the average purchase three categories, to 2012 grew to nearly four categories. In addition, with the increasing popularity of online shopping habits, more elderly and low-income families