Looking for a new opportunity for integrated marketing.docVIP

 PAGE \* MERGEFORMAT 9 Looking for a new opportunity for integrated marketing The history of every form of media change, we have seen almost all the emerging media and the media already exists between the long period of confrontation, public opinion is often a tendency to comment on new models will replace the existing model, the creation of new world . However, history is often presented and maintained, and a package, one plus one is greater than two forms. As the fourth medium after the advent of the Internet, the Internet for the first, second and third perfect integration of the media and greater within the context of integration and absorption of other media to make ‘integration’ of the concept of an unprecedented marketing industry to become the first choice way. In fact, the ‘integrated communication’ for the marketing people, the word is not a stranger, but in the past those ‘integration’ is more of the so-called first, second, third, fourth media - and even there fashionable fifth media - in the form together. Why is this combination, rather than that combination, each of the media in the mix, respectively, an irreplaceable role to play in, but there is no clear exposition of the point and long-term planning. Now, with the emergence of more and more multi-media forms, this task has become more and more urgent and more complex. Run-off last mile - point of contact In a growing multi-product categories have become a buyer’s market, when the user grasps the victory who is master, but in today’s information age, the only way to grasp the user’s nothing more than control the user access information exchange with the outside world - contact point ; contact point is what the various sources of information arrived in the user’s last mile. Marketing sector has a famous saying: ‘I know my advertising is wasted in part, but I do not know what is being wasted. ‘From one level touched this issue. As the fourth medium of the Internet for its excellent directio