Marketing marketing in the workplace people you yet- (A).doc

 PAGE \* MERGEFORMAT 4 Marketing marketing in the workplace people you yet? (A) For any company, marketing is the company’s engine. Financial may be needed to fuel the engine running, but once filled the fuel, the company’s marketing can push forward. The father of modern management Peter Drucker #8226; 50 years ago that “any commercial companies have two functions - and only these two functions, namely, innovation and marketing.” Today, his assertion is still regarded as sacrosanct. Unfortunately, in the current Chinese companies, marketing departments more money to be considered, or the wide publicity, or materials. Marketing employees to the company’s success due to inability to bring a substantial contribution to the change be discouraged. management is difficult to accurately calculate what the marketing department for the company to make a substantive contribution to the development and growth. Again, the marketing staff members are also difficult to understand the management of the term to describe how they work to bring What kind of performance. For example: the growth of sales through direct sales has caused the value of reflection, but it difficult for marketers “brand equity”, “brand awareness” that the terminology is difficult to measure and manage layer communication, you could bring substantial benefits, when you consider what Chief Financial Officer will have “brand equity” into the financial system go? When the managers believe that marketing and hard, cold cash flow is not between large relations, marketing staff feel unable to use his influence, can not bring value to the company. As marketers, we are in many cases these conditions, it takes profit to have learned but can not display their abilities. We can not change the environment, but we are through their own efforts to change the unfavorable situation in the company. In order to play to their influence, win the trust and access to others for their support, we should be like a marketi