Marketing need to stick - about the tobacco industry corporate marketing functions of the social reform.doc

 PAGE \* MERGEFORMAT 12 Marketing need to ‘stick’ - about the tobacco industry corporate marketing functions of the social reform A physiological normal people do not need to walk the course, ‘walking stick’; However, a leg has a congenital or acquired disabilities need to ‘stick’; Similarly, because of a leg fracture or a variety of diseases in the treatment of recovering people who also need to ‘stick’; And because the nervous system caused by mobility problems are not normal people sometimes need to ‘stick’, because ‘stick’ the existence of these people though not vigorous step like flying, but after all, can restore some walking ability to move around some. In any enterprise will continue to exist at different times different problems, it is sometimes necessary to ‘stick’ is a normal thing. Especially in the tobacco industry in recent years, the development of enterprises, to survive and develop themselves is an urgent matter. Therefore the use of outside help his recovery, strong tobacco industry of every small and medium enterprises and large-scale processing enterprises should actively consider. In the presence of a variety of problems, the tobacco industry and weak marketing capacity of enterprises can not be avoided, it is also a very urgent problem. 1, the marketing function of the missing factor The tobacco industry companies joining the WTO, to phase out protection of territorial marketing, brand market competition, and so many changes in the face of marketing ability is low, the problem of poor brand management is particularly conspicuous, in fact, this ‘short-legged’ generation is a lot of factors. Sedimentary history of the state-owned institutions The planned economy period, enterprises should not be considered a real business, because it is only one of socialist construction, the ‘processing machine’. With the development of market economy, civil aviation, telecommunications and many other departments have been gradually completed the