Marketing need a big idea.doc

 PAGE \* MERGEFORMAT 5 Marketing need a big idea Jun Entrepreneurship Research and Consulting Co., Ltd. CEO Peng Jianfeng last couple of years, there have been many successful opportunities that occur with large brilliant marketing events, such as the successful launch of spacecraft, such as SARS, but the appearance of hot people can not conceal an anxiety The practical problem is that China’s entire marketing ecosystem is also still in a chaotic state. First of all, the various stakeholders in the market, and there is no precise role. Both companies, HyperTerminal, or consumers, are currently at a stage in the role of dislocation. These stakeholders and mutual lack of accurate strategic thinking and positioning?? Of its strategic direction is unclear, on his own in the whole supply chain, throughout the industry value chain, their location and the available core Cognitive ability is still in a chaotic state. Secondly, relations have become chaotic. Improved relations between the current from the entire companies, as well as vendors with the improved relations between consumers, I think these relations reflect the two words, one is ‘boring’; one is ‘tight’. The so-called ‘boring’ is generally felt the marketing team is now very complex ecological relationships and more complex, but can not find a breakthrough in any place. Perhaps everyone can point out some of the problem, but do not know where the fist of the war, from where to break. The ‘compact’ is refers to the accompanying tensions. Vendor relations became increasingly tense and complex, in the industry, a number of basic marketing rules, market order, market, credit, has not really been established. For example, the color TV industry, China In recent years, color TV manufacturers are constantly an alliance, but often union establishment, is the business of breaking the rules in the following time. Everyone in the basic lack of consensus on the issue, the Alliance behind the appearances, is their ow