Marketing Research- Marketing from the project to bring inspiration to see PPG mode.doc

 PAGE \* MERGEFORMAT 10 Marketing Research: Marketing from the project to bring inspiration to see PPG mode   Introduction   Shanghai Pipi Kat Clothing Co., Ltd. (hereinafter referred to as PPG), after less than two years of development, in April 2007 with the same period in 2006 compared to, PPG’s turnover increased by nearly 50 times. At the same time PPG has received venture capital firms recognized by the first round by the TDF and JAFCO Asia in 2006, a joint venture, in April 2007 received from the TDF, JAFCO Asia, KPCB three second round of VC investment, investment amounted to nearly 50 million U.S. dollars. Clearly, PPG model is currently successful.   PPG success of the model many people began to want to imitate, learn, and then COPY to use. Therefore, different people from different angles were studied. In this article, I would like to project a marketing standpoint, the interpretation of the PPG mode, and use of project marketing theory KEYPOINT analytical tool for analysis, with a view to bring new inspiration to the reader and draw.   I wish to clarify the wording before the two concepts.   The first mode (mode). The so-called model, according to ‘high-level Chinese Dictionary’ explanation is: ‘[pattern; design] things, the standard styles’. The model in this article only refers to the concept of a reference model of marketing, not-size-fits-all model for model.   The second is marketing the project (project marketing). The so-called project, according to ‘high-level Chinese Dictionary’ explanation is that ‘[item] is divided into classes according to the nature of things to set up the first key construction projects’. According to the U.S. PMI (Project Management Institute), the Association ‘PMBOK GUIDE’ of the project is defined as ‘human resources and non-human resources, combined into one organization to achieve a short-term special-purpose’. The so-called marketing, also known as marketing, refers to the transfer o