Marketing should be an interactive experience-based.doc

 PAGE \* MERGEFORMAT 4 Marketing should be an interactive experience-based The so-called ‘experience’ that is, enterprises in the market place and customer service and being of services that process. A business in marketing should be to define it this way: whatever the audience in the market, active or passive, to represent the company receive all the things (people or product as well as all business-related activities, etc.), the first produced by the enterprise an impression of this process is called ‘experience’. Experience generated by this result that the first impression, also known as customer experience. This is also the key to the future where corporate brand building. The depth of customer experience, namely, an interactive effect, has become the measure of corporate marketing success of the program standards. Which is now why the company attaches great importance to the establishment of brand image and awareness of the causes. However, there are many companies did not customer satisfaction, the real business as their own marketing success criteria. But simply treat it as a slogan, a means to deal with trouble. Customers are our God, almost all enterprises are in such publicity, have played such a friendly service slogan. However, some companies only in the words shouted: Customer is our God, to regard it as a slogan, but in action, and there is no uniform his own words and deeds, is really shooting itself in the foot. Last Sunday, I told the family to purchase items at a large supermarket chains. Originally planned is to help her sister, brother in law to buy the New Year to Sanya travel bag. As the supermarket is not satisfied with the style, therefore, intends to go to other shopping malls stroll. On only in the supermarket to buy the battery pack 9.9 yuan. Taiwan checkout at the section when the sister took a hundred dollars bills are paying the price. I saw that the cashiers face Qichou also shouted: ‘another one hundred呀 ‘. A little dissati