Marketing should be taken to integrate brands.doc

 PAGE \* MERGEFORMAT 12 Marketing should be taken to integrate brands Tube brand is a big business, big assets, but brand management is still in its infancy. The true sense of the brand strategy, fully integrated business management needs of resources, to systematically open up new scope of business to create competitive advantage in the market. Challenges to traditional marketing Marketing nowadays only concerned with the operation of the process of introduction of new products, the brand is only as a simple, extreme operational instructions, limited to advertising, packaging and trademark promotion activities, namely, the brand’s image management. From now on, businesses will face such a strategic choice: How to maintain long-lasting competitive advantage? How to expand new business? How to enhance profitability? Under the new economic era of high-speed and fast-paced features of the new economic era, one of the speed is very natural to become an important factor in competition, so that today’s companies must urgently reflect on operational mission and business strategy, adjusting the state, to meet the the future market changes and development. Today, competitors, ever-changing, ever-changing technology, customers vary. The long-term business in an invincible position, and only constant innovation and competitive advantage, and create strong brands. In the ‘services, such as routine’ day, so long as production of products, the active marketing and a lot of advertising investment can be successful, which is known as the ‘marketing’. This is the kind of amp;quot;street people,amp;quot; the general marketing point of view. Unfortunately, however, is such that many companies that are doing the same, but the market view is that a quote disastrous recipe. Currently, most companies take more of a marketing campaign marketing communication ‘recipe’, and compiled detailed guidelines. For example, the need to promote their products: ‘a spoon’ press release, ‘two