Marketing strategy and implementation of pre-trial.doc

 PAGE \* MERGEFORMAT 14 Marketing strategy and implementation of pre-trial In order to win the marketing war, you must first win the battle on the tactical level. If a customer’s head is a battlefield, then, advertising is clearly marketing a major tactical weapon of war. Like advertising, like guns can cause some degree of impact on consumers, if your ads are properly aimed at the target market, then you can use advertising to create a customer. Most companies are aware of this truth, which is why the advertising expenditures as high as the astronomical reasons, but with the increase in advertising, the effect is also reduced. 1. Test your ad As the increase in the number, the effect reduced, making advertising a large number of objects, at home they all want to know in advance the upcoming ads are effective, which is why advertising causes a substantial increase in research funding. But the Advertising Research has its strict limits, in power Er Danen Bo Bake’s test the first batch of ‘Avis is the second industry,’ the ad, with little effect. Car Rental customers do not like those ads, advertisers do not like them, even比尔勃巴克 I have a quarrel with it. But the new president, Robert Townsend, Avis agreed to aisle Erdan En Bo Bake Company, if the Tao Er Danen willing to Avis full responsibility, he would not change the word to publish advertisements. So, advertising is still the introduction has been the unexpectedly strong reaction, so far, people still remember its slogan: ‘Avis car rental industry is only her second child, why do you want to patronize us? Because we work harder. ‘But soon enough, Hertz taxi company’s market share from 56% in 6%, while the Avis’s market share increased by 6%, which come to a gap between the (12%) is almost overnight occurred. Meanwhile, Avis, after 13 years of deficit operations, finally began to be a surplus. You can not test a single ad or marketing tactics, just as an example, like Avis, advertising the test resul