Marketing strategy based on enterprise marketing management thought.doc

 PAGE \* MERGEFORMAT 19 Marketing strategy based on enterprise marketing management thought Promotion of various marketing mix strategy of the enterprise an integral part of the business deal with competition, expanding markets, competition for customers, to establish the image of a basic marketing tool. Promotion Management has become the enterprise, particularly in corporate marketing departments an important management function. The promotion methods and techniques, organization and management issues, has become a marketing manager who always looks for a topic. The management of a variety of promotional and promotion of books, articles become the marketing managers the information desk standing. Enterprises in the continuous market, Lilian and learning, I gradually came to understand and grasp the basic concept of campaign management, and methods, from the goal-setting to the work plan, organize and implement the results from the evaluation, and program improvements, the overall control and many other links, more and more close to the market. Marketing management in the enterprise market played an increasingly important role. 1, promotion management problems in the Promotion (generalized) elements involved is very broad, not only by well-known consumer advertising and sales promotion (narrow promotions), but also includes personal selling, public relations and other areas. Thus, the promotion management responsibility also is not limited to marketing programs and activities of the organization to plan its implementation. Promotion management as an important marketing management function, how to from a management point of view, in particular, is built on the concept of marketing based on the system, in the level of marketing strategies for enterprise marketing management started systematic thinking, in the enterprise marketing management practice is business Marketing senior management should explore the topic. At present, the domestic enterprises manage