Marketing Thought- From the Free Hugs to Smile Circle.doc

 PAGE \* MERGEFORMAT 4 Marketing Thought: From the ‘Free Hugs’ to ‘Smile Circle’ Go to Xidan to participate in a group of friends to meet, ‘Free Hugs’ a few core staff being ‘branding’: ‘Hugs from a stranger’s care’, ‘HUG’ of the DM display constant passers to ‘brand Tips’ and ‘product promotion’. With regard to this event, I have seen in several major forums ‘activities, propaganda’, even ‘Free Hugs’ a few of the photographs and names of the main staff have become a ‘Free Hugs’ the ‘card’, a great ‘civilian Marketing’ worse. I have been predicted, ‘Internet Age’ is the ‘era of the civilian population’, is also a ‘public time’ even more ‘fun times’, with ‘Super Girl’, ‘Guo Degang’, ‘Crazy Stone’, ‘Internet and media celebrities’ such phenomena as the representative of the actual sales in China has made great strides ‘into a new era’. ‘Civilian Times’ by the following main features: The first is the decline of a single power of the media. In this day and age, a single media can no longer satisfy the public demand for multimedia information, the public needs more information on antecedents and communication needs of interactive media platforms, need a free outlet exchanges. The popularity of the Internet just promoted the development and progress of this era also contributed to television and print media put more perspective to the public demand for the transfer, to the latest online media collection and timely information; The second is the civilian entertainment era, the era of individuality. As the public the satisfaction of material life, entertainment and leisure become inevitable times, entertainment is not just a passive acceptance and watch, ‘self-entertainment’ and ‘personality show’, turned out to yearn to be concerned about being caring and being appreciated for the music began its Sonata, is why we have a lot of ‘civilian draft’, ‘civilian Idol’ and ‘popular entertainment’, it is accidental, is inevitable; The third is the marketing of ordinary