Marketing to attract the eye of the doll.doc

 PAGE \* MERGEFORMAT 9 Marketing to attract the eye of the doll Marketing to attract the eye of the doll From EMKT. ‘Management Journal Special Report ‘7 months In recent years, Taiwan’s enterprises to take advantage doll sales, the market storm. Both McDonald’s or the President Chain Store, all because of Hello Kitty (Hello Kitty) and a highly profitable market, the former so that consumers do not regret queuing through the night, which allow consumers to willingly took out NT 5 billion yuan. Lyle Rich convenience stores were offered for flush Japanese anime industry KERORO sergeant cap of a pen, so Lyle rich single-day increase in the overall performance of two million NT; while McDonald’s, thanks to cheap rabbit, thanks to sales revenue once a month 8,000 million, NT. Doll suction gold skill is very much jealous. According to statistics, 92% of consumers have high preference for dolls, young and even the proportion of those who preferred up to 100% over the past year to buy the goods will be dolls Nearly half of them are women and youth groups in the majority. Even senior citizens over the age of 60 on the doll’s preferences are also up to 75%, the lovely doll is simply young and old take-all. Combination of promotional activities, cartoon dolls brought by the commercial interests of a sales turnover of a single commodity several times in the industry has almost become a successful experience-tested, it is more and more companies prefer to use toys to attract consumers to reason. Modern work pressure, life is too harsh, and high divorce rate, coupled with a never-ending monthly pay loans and bills, so can not get rid of these ‘destiny’ of the modern man had to find another fun, for their own lives oxygen . Therefore, these can be people relax and temporarily forget the pain of the lovely doll has become the best companion to relieve stress. On the other hand, the reason why these adults are not resistant to the lovely doll, from the psychological poin