Marketing planning is not open sesame.doc

 PAGE \* MERGEFORMAT 6 Marketing planning is not ‘open sesame’ In recent years, ‘planning’ is the term frequently various media, the frequency of high impact unprecedented. Why is planning concern? Mainly because every major event in the world today, are all closely linked with planning. The United States shocked the world ‘9 .11 ‘incident is no doubt Shate Qi people’ Bin Laden ‘planned masterpiece. The war in Iraq, the objective should be to say ‘Bush’ authorities on the planning of the failure. Haier’s success is the success of Zhang leadership planning, a positive result of the efforts, he has set for Chinese enterprises face great banner. ‘Silver Guangsha’ events, no doubt of its senior leaders and their accomplices in plotting the consequences, but also the shame of China’s listed companies. ‘Melatonin’’JLF’ success, has become today’s marketing industry a textbook; ‘three’ and ‘Qin pool’ failure to become a classic case of marketing planning. It can be said, planning ever-present, everywhere. ‘Marketing Planning’ in the business world also suffered from the unprecedented hospitality. (A) What is the planning? Planning is to integrate the existing resources of the future will happen, made the current decision-making. Manifested as a kind of brain power to operate with rational behavior, that is, ideas for future activities, think of ways to develop programs of action. Or, planning is a pre-decided what to do, when to do, what to do, what people do and how to act. Market, marketing planning, is the business to be carried out on the future of marketing activities as a whole, the system planned ahead of the decision-making. The ancients made ‘to the legislature, not the abolition of’ illustrated the importance of planning. Today’s enterprise competition is intense, and not a scientific system, good planning is very difficult to succeed. Therefore, the marketing plan has also been an unprecedented emphasis on the various businesses. (B) plan is no