Marketing planning the soul of modern enterprise management.doc

 PAGE \* MERGEFORMAT 21 Marketing planning the soul of modern enterprise management Reporter: Mr. Shen Hello, I am Shenyang ‘Youth Daily’ financial pages of the press, your article ‘China market six strange’ broadcast network marketing in China, published, aroused a strong response, I checked what the Internet search engine, found that almost all sites involved in enterprise management are reproduced in this article, the stunning high transmission rates, indicating your article really touched on by the Chinese marketing sector, but is overlooked many problems still exist. Because there are many years where I do not understand, so I think in my layout to be a interview with you, so would like to interview you by phone directly to look at, the way a few questions, can I? Shen: Yes Reporter: You said in the article, Chinese enterprises regardless of sales and marketing department, can give a well-known business owners do not understand the difference between marketing and sales department of an example? A sharp distinction between the two departments, the necessary? If the mix will result in a greater loss? Shen: On the marketing and sales functions and responsibilities of the Ministry of problems, many companies are now entangled: some enterprises to undertake sales of functional departments, also known as marketing; some companies are simply marketing and sales is to mix known as the Ministry of marketing department; also some enterprises of the market portfolio is called the Department of Work breakdown Planning Department (Heart K), Planning Division (Qiao Xing, Desai early), Advertising Division (color satellite television), Marketing Strategy Division (TCL Mobile Communication), Brand Promotion Department (Albert Henderson), Marketing (Shenzhen around furniture), etc.. Domestic firms had only a sales department instead of having a marketing department, and with the entry of foreign enterprises as well as the marketing strategy of the beginning, and event