Marketing positioning options.doc

 PAGE \* MERGEFORMAT 9 Marketing positioning options Along with the deepening of reform and opening up the modern enterprise is facing a global mass market. As the demand for different form in different markets. As a result, corporate marketing to begin market segmentation, and in accordance with the characteristics of market segments and positioning mode, design of marketing plans, launch targeted marketing. Only by choosing the correct positioning mode, in order to strengthen the relevance, so that the enterprises in the production and marketing in a blind is not a passive situation; when the market changes, it can quickly adjust the product and marketing strategy; be able to fully tap the market potential, not will lead to waste due to lack of effective market development. A marketing orientation model types and their advantages and disadvantages Marketing positioning mode can be summarized as three types: 1, uniform orientation pattern positioning mode is not a unified market segment, while the whole public are the target market to advance as a kind of marketing targeting. Distinctive feature of this model is its economy. Because of its all markets have adopted a unified marketing campaign strategies, which saves a lot of market research costs, management fees and marketing expenses. But it is with the current deviates from the era of personalization. Social development today, it has been the pursuit of wealth among the individual life, in this case, the company has only a multi-species, small quantities, less inventory, quick response to obtain products, quality improvements and practices fully reflect and meet the user requirements. In addition, strong competition will reduce corporate profits. 2, centralized location model Focus on positioning mode is for a particular segment of the market development and production of specific products, to develop a market-specific marketing programs targeting. Such a positioning mode has two advantages: first, re