Marketing with vision and innovation in response to major changes in.doc

 PAGE \* MERGEFORMAT 11 Marketing with vision and innovation in response to major changes in Had just worked so hard to build up a good wholesale distribution network, suddenly discovered that supermarkets increasingly high on the retail market share; watch the madness peers through advertising investment and successful, they would bite the allocation of large sums of money to go to vote but little effect; two years ago, the channel is king, end the theory prevails over the distribution of success, many enterprises in order to control the terminal to establish a large sales force, such an approach led directly to the network operating expenses and marketing costs, a sharp rise , marketing to increase the staff, branch management difficulty increased, reducing the efficiency of even distribution of breeding branch corruption, many of today’s self-built channels to bear the burden of the corporate industry has launched a ‘channel for weight-loss’ transformation plan. This is the Chinese enterprises are facing a market environment - full of variables. No one will deny that China is very active in a rapidly changing market, is also used to describe the rapid is not too much. The face of rapid changes in market conditions, only foresight and innovation can be safe in the choppy surf, and never the leading role. Vision is to get a first look at the others to grasp the future development trend, especially now that hard to see the signs you need to have ability to first go find. Innovation is to have a grasp on trends, based on the trend around with the extraordinary wisdom to plan a new marketing strategy and management measures. In the next two to three years, Chinese enterprises marketing innovation must be in the ‘strategic management of brands, in-depth communication, social marketing, concerned about the overall value’ of these four points on the breakthrough. The biggest hurdle is the Chinese brand - flash in the pan on the disappeared, advertising one-stop