Marketing Zatan one- do not advertise the brand to mention how to do sales.doc

 PAGE \* MERGEFORMAT 11 Marketing Zatan one: do not advertise the brand to mention how to do sales CCTV’s advertising in 2006, Wang has recently turned out to standard, and indeed a few happy, some unhappy to see someone come up with 349 million yuan Procter amp;amp; Gamble rich and powerful call days shouting to attract the public eye, while the right has never been in the newspaper TV on the small and medium enterprises to show his face, it seems more a dash of frustration. Does not the advertisements, you can not raise volume out? Is this the ultimate fate of growth companies do? Advertising winter has come, do you still exposure to cold? In fact, in today’s information, confusion, heterogeneous society, even if you invested heavily in advertising. Stations may also be Mensheng newspaper fortune, died jumping his singing quietly. In fact, talking about the advertising that half of advertising is wasted, but in fact this conclusion itself is worthy of scrutiny, others had wasted half of it really true that 50% is not it? Perhaps all failed to be implemented? People Yiyun I Yiyun of the actual business, what help? Advertising winter has come, please do not blindly follow suit, hungry sea cast useless ads. In fact, the results and have, as propagated by the media, as is likely due to the excessive and inconsistent with the facts publicity. Do not advertise, but also what to do? In fact very few enterprises through large-scale advertising success, and gain competitive advantage and market share means there are many in today’s world’s largest food multinational corporations - Nestle, in the last century, or a home Ji Ji nameless small businesses, just a chance event changed the destiny of Nestle, said that when there are several seriously ill babies to eat Nestle baby milk powder after miraculously recovered, and in the Hello, everyone not completely clarified When Nestle milk powder industry, the industry has become the boss, and take a look at today’s Nest