Marketing Zatan- Sales and marketing share a common lot.doc

 PAGE \* MERGEFORMAT 3 Marketing Zatan: Sales and marketing share a common lot A few days ago, and the two director of sales in the listed company in a cup of coffee with friends, accidentally talk to the marketing department and sales department which is more important topic. From their conversation, I definitely feel that they think they are more important to guide the sales department, because they think the company is not a good performance output is impossible in the highly competitive modern market to get the right to live. As a veteran front line in sales in the market after several years of senior management planning, I deeply understand that sales and marketing is essentially a pair of closely related the “twin brothers”, which reminds me the story of a wonderful Spring and Autumn Period: Spring and Autumn Period, Jin Xiangong want to expand their strength and sites to find excuses that are often violated the neighboring Jin Guo State border, to send troops to destroy the Guo State. The problem is, in the State of Jin and Guo Yu, between the State, must be punitive Guo Yu, the “How can you make it through the danger of the country?” Jin Xiangong hands of the minister asked. Dr Xun Xi said: “Yuguo Guo Jun is a short-sighted, greed for small profits, as long as we give him priceless piece of jade and BMW, he will say yes army to pass through.” Jinxian Gong was a little bit reluctant, Xun saw Jin Xiangong mind, said: “Yu Guo and China are closely related neighbors, Guo off, Yu can not exist independently of your BMW is just a temporary Jade stored in Yugong there nothing more. “Jinxian Gong wanted to do makes sense, he accepted Xun Xi plan. Yuguo Guo-jun to see these two precious gifts, suddenly elated to hear Yu Xun Xi said the country to route through the matter and, at that time keen on the idea down. Qi Gong Yu told the country doctor, the Sign block said: “No, no, Guo Yu States and is closely related neighbors, the interdependence of