Marketing short-legged so that Lu wine renaissance wait Declaration.doc

 PAGE \* MERGEFORMAT 19 Marketing short-legged so that Lu wine renaissance ‘wait Declaration’ In recent years, the endless calls for revival of Lu wine, rampant. Rehabilitation for the leading wine Lu Lu wine 1st Corps of the enterprises also have large sheet of reviving their respective host a roundtable, doing my part. I believe that the emergence Shandong Wine Forum as a whole is unquestionable, but the lack of people to the spirit of refreshing bright spot. In other words, at present, in the province showed a tendency of Lu relive wine, had yet to emerge a true sense of the leading enterprises (or brands), so that recovery has become a fact, but no representatives of leading enterprises in Shandong wine Declaration Lu wine renaissance as the ‘sigh’. The author in the wine business a long time on the Lu-depth study found that liquor companies in Shandong have a common weakness, that is the general neglect of marketing, in particular the lack of systematic marketing plan, while most enterprises have been restructured, but the state-owned Under the planned economy system, working style and operation of the habits are still common, the performance of the most obvious is that brand communication ideas still remain at the seller’s era, or hovering in front of a buyer’s market, individual business marketing the so-called attention to the West who is also a mechanical chase mature marketing theory, and is not well with the enterprises and China’s situation and the market reality, despite the place has become a ‘giant’, but there are varying degrees of marketing short-legged ‘disability’, so ‘big boss’ time will not win, Lu alcohol rehabilitation waiting for the Declaration. 1, marking the puzzled Who is the leader of a group of enterprises Lu wine? Talking about ‘leading’ companies (or brands), it involves a ‘sign’ problem, namely, how long is a sign of revival of Lu liquor companies (or brands) do? Which companies are eligible to have the strength to do Lu lea