Marketing Zongshen.doc

 PAGE \* MERGEFORMAT 17 Marketing Zongshen Morphological changes in the market, so that enterprises face unprecedented challenges the traditional sales model, in the past the initiative to buy features gradually fade out, the opposite is to direct the purchase to be a vendor of a new attitude. In other words, the past sales practices in the new market era has already begun to lose the role of a more systematic customer-centric marketing for the vendor fully accepted. At this time, the biggest change is the shift from being pro-active movement, active performance close to the market. This is a sudden change of the market for just a motorcycle enterprises, a new marketing revolution came quietly. Acceptance and effective use of more appropriate marketing tool, which is the enterprise must do. In the full study of marketing principles and the new market situation, the Zongshen carried out a comprehensive marketing to meet the market changes and change the big marketing idea, the first to break the barriers of traditional marketing model. Through the re-carding of marketing ideas to market re-positioning, re-interpretation of Zongshen the largest market in the context of great marketing. Products, channels, services and promotions such as the integrated use of a variety of strategies for marketing, Zongshen to open new market channels. Product Strategy At this stage, the practical function of motorcycle consumers are most concerned about is the core of customer spending. By doing so, the importance of the product will be in the consumer practice increasingly emergence, therefore, continue to strengthen product power, will be the driving force of marketing origins. Zongshen in product strategy, reflect the three most salient characteristics: quality, category and promotion. Quality. Zongshen Group, the first in the industry set up a technology research and development center, the introduction of foreign advanced technology and scientific and technological R