Marketplace exchange blows Series 5 - store shopping guide but doing it is not easy!.doc

 PAGE \* MERGEFORMAT 16 Marketplace exchange blows Series 5 - store shopping guide but doing it is not easy! Moderator: ZHAO Jian-ying Invited guests: Zhang Ting (terminal combat training specialists) Guo (the marketing people) Super-shopping guide business management skills Moderator: manufacturers at retail outlets, shopping guide plays a leading role, she paid off, is to determine whether the various brands was a key factor in consumer acceptance. But the shopping guide the daily work at retail outlets, frequently there are some problems, so that the various manufacturers of promotional director of headache. Let me talk about the issueMr.Zhao case, you believe that the current piece of work in the commercial ultra-shopping guide What are the problems? Why is there such problems? How to solve? ZHANG Hui-Ting: The current business super-shopping guide has become a professional class, many companies the importance of this level of the occupational hierarchy has done far from enough. After the formation of the occupational hierarchy of the most prominent feature is the particularly strong liquidity, which gives a huge increase in corporate management more difficult, many companies are also very confused, in the end is to dig a good person, or recruit people training for good? Consider the costs and funding, ultimately the majority of enterprises choose from the competing products digging began. So the entire industry will be plunged into a vicious circle, commercial super-shopping guide simply to stay in the basic level, unable to improve their market competitiveness. Moderator: Why is there such a problem? ZHANG Hui-Ting: I have to ‘break the bottleneck of terminal management’ a text spoken to the enterprise is concerned, many people eye miscellaneous Purchasing Guide, been difficult to reach, and comprehensive quality varies greatly, objectively on the shopping guide in charge of the management of the arts has made some very high demand. However, ma