Marketing strategy must first consider the question.docVIP

 PAGE \* MERGEFORMAT 4 Marketing strategy must first consider the question To do marketing strategy, we must first consider the time, the local market conditions, as we have said before, the market strategy is to solve a group’s needs. For businesses, if you want to enter a market, for example, to enter Beijing, Shanghai or Guangdong market, we must specifically consider the following situations. (1) The status of how these markets. The state of the market should be determined by the following aspects: ● To consider the product in this market, the stage of that? ● How about the form of consumer demand? How the purchasing power of consumers? ● product in this market, market positioning How? Products in the market positioning of the product concept in the end what should be? (2) product in different markets is not the same as maturity. For example, neighboring Beijing and Beijing, and Hebei, or north-west, southwest of market maturity is not the same. The so-called market maturity, that is, whether the spending power of consumers to accept this product, also accept the product of time and the overall market acceptance of this product state is not the same. Maturity is not the same as in the case, for this product is in what the state needs to be considered. In particular, the need to consider the contents of the following two aspects: ● consumers because of the need to purchase this product, or is it because the demand to buy? They are selective to buy a certain type of product? Or is this product based on the basic functional requirements, there are destinations to choose a particular interest? For example: in the market have a lot of people have bought this product, then the selection and, like so many people, there is a product on the line, or is it better to choose a brand, or choose a personal interest, more have the characteristics of products? ● the region to the other market conditions? For example: in this market, consumer demand is what k