Marketing Strategy Jiemi Erie in 2005.docVIP

 PAGE \* MERGEFORMAT 11 Marketing Strategy Jiemi Erie in 2005 The end of 2004, Yili Group Chairman Zheng Junhuai other five executives on suspicion of embezzlement and false results, was a collective criminal detention. After the incident, Erie’s future direction as the industry’s focus of attention. Erie’s development planning, marketing strategy and what would be the kind of adjustments, Please pay attention to article presents exclusive coverage of the January 16, 2005, Erie liquid milk dealers of the General Assembly to convene, from across the country on behalf of over 600 dealers gathered Hohhot. Yili Group, Pan Gang, president and liquid milk division of a new leadership group to meet with vendors. The General Assembly of the Yili Group dealers to disclose the operating results of the previous year: 2004 Erie realized main business income of 8.0 billion, profits of 700 million yuan and profits 300 million yuan; 2004 Erie liquid milk sold more than 130 million tons, sales income of 6 billion yuan. In 2005, the Erie liquid milk sales target of 190 million tons, Erie, sales regions, product variety and marketing ideas have made a new adjustment. 1, transmission history, to lead the future Erie Dealer Conference theme of amp;quot;work together to lead the future ‘. Zheng Junhuai and other executives in the backdrop of the accident, the new president of Yili Pan Gang’s speech very carefully, the speech is the theme ofamp;quot; tradition, reform, innovation and solidarity’ . Pan Gang made a large length of the transmission of the explanation: amp;quot;Erie development today, is not a very easy task, there are many particular reservations, and deserves to continue to build on something, like a good product, good management experience, A good business idea, a good co-operation mode, we must have a sense of heritage, reflect on the past, improve the present and grasp the future. ‘Gang Pan made in 2005, Erie in investment, financing, etc., will improve the ma