Maslow said that from the marketing.docVIP

 PAGE \* MERGEFORMAT 5 Maslow said that from the marketing Since Maslow’s hierarchy of needs theory proposed in 1943 has been clearly classified by the physiological demands of our humanity (Physiollgical, Security (Safety, love and belonging (Love and belonging, respect (Esteem to the self (Self-actualization needs level five Since then, we easily can the needs of our diverse, grouped into one of Maslow’s hierarchy, making us more aware of our every need. and the same, since the needs of every level , has its time and space generated by the background, of course, means that as long as it needs to master a certain level, it is possible to create successful marketing. Recently in Taiwan home appliance market, kitchen market, there are two marketing case, respectively, through the different levels to meet the needs of different marketing strategies, they could become our understanding of Maslow’s hierarchy of needs, to create successful marketing of reference. The first case of marketing, ‘Miss Philippines fast Italy pot.’ Miss Philippines formerly a Taiwan food show host and cooking teacher, when its food program was welcomed by the housewives, the Philippine cooking teacher sister’s image began to promote the ‘Miss Philippines fast Italy pot’, hope has long been a ‘Red Sea’ Taiwan cookware market, share their own place. Another case of marketing, Hitachi different appliances, Sun Yun-yun find aristocratic lady of Taiwan, as its spokesman for home appliances. Many people (especially men) Sun Yun-yun endorsement of home appliances, reservations, because everyone’s image of Sun Yun-yun aristocratic lady, presumably by the family maid do it, when will not own housework, use of appliances like vacuum cleaners. no housework to an endorsement of ladies appliances , what is right or wrong? ‘Miss Philippines fast Italy pot’ sells well, I do not know, but said Sun Yun-yun endorsement of Hitachi home appliances, selling a record success, previous reservations abou