Master Quelch- recession redrawing of consumer group.doc

 PAGE \* MERGEFORMAT 9 Master Quelch: recession redrawing of consumer group ‘Anguish is still patiently’ type of marketing to consumers is particularly worth From EMKT. to pay attention. Although they have controlled, but confidence in the future in the market is still active consumers. Marketers need to find ways to influence these consumers, to encourage them to buy products. The world-famous marketing expert John Quelch (John A. Quelch) combines rigorous academics and marketers innovation. As a scholar, the senior vice president of the Harvard Business School, Lincoln Filene Professor of Business Administration, has written 25 monographs in the international marketing, emerging and mature markets research, an outstanding brand. As a marketing person, he knows how to market themselves. He had himself designed and produced a series of radio programs, and creatively in order to explain the case of radio format. Harvard Business School, he also set up online web site blog, about the marketing tricks. So far, his case studies more than 270 million copies sold, ranking third in the history of the Harvard Business School. In recent years, John Quelch also put attention to China. China Europe International Business School, who is also a visiting professor at Central European Academic Chairman of the Committee, he frequently came to China for multinational corporations in China’s current situation and China’s consumer market research many achievements. In February this year, a guest of Central Alumni Forum, Quelch, Professor with the Department of Real Madrid soccer team bright blue tie, he explained: the brand is not just a name, it is not just a visual symbol, nor is it an advertising slogan. The brand is a promise, is a club. He told the audience: for a brand is concerned, your goal is to like the Real Madrid soccer team, as his fans can be organized, supported and loyalty. In April, ‘successful marketing of’ news interview with the marketing guru, to listen t