Marketing what we tried-.doc

 PAGE \* MERGEFORMAT 9 Marketing what we tried? ‘Dedication, teamwork, innovation’ is the TCL Group’s entrepreneurial spirit. Because China’s market economy coincided with the beginning, at the regional market development and promotion in line with China’s national conditions have not yet matured experience and theory to follow, therefore, Zhengzhou TCL Electronics Retail Limited, ‘innovation’ as marketing the success of the basic task. First, in April 1995, Zhengzhou TCL Electric Sales Co., Ltd. was established and soon established a central city off, and then radiation rural markets and to stimulate the retail and wholesale a planned marketing strategy, in practice, we first opened several major precedent : initiated ‘Famous into the Shoppes’ retail market to seize the high ground; in Zhengzhou, the establishment of several major shopping malls counters TCL exhibits will be dull color TV product, no personality placed into three-dimensional display plane; the sales points, equipped with a full-time promoters and distribute propaganda products and so on. According to the Guangdong mirror the company’s market research report, ‘TCL in 1995, Zhengzhou, the market has created a miracle’. A year later in July 1996, TCL Electric Sales Corporation National Sales Meeting was held in Zhengzhou, the meeting to promote the company’s marketing experience in Zhengzhou, Zhengzhou success of the company and reinforce the confidence of TCL-building networks, this meeting around the branch from the business model to promote the managerial change had a significant impact. 2, Zhengzhou Electric Sales Co., Ltd. TCL people with disabilities of this concept is also on the company’s strategic decision to produce a certain impact. In addition, general manager of Zhengzhou, the company was one or two individuals are sent, the rest are locals, almost all of these people have not done the market. People say that Henan people do not do business, but these people into the company after