Marketing Research- From Shanghai Red Beauty and other video to see the mass media marketing techniques reverse the disadvantaged.doc

 PAGE \* MERGEFORMAT 13 Marketing Research: From Shanghai ‘Red Beauty’ and other video to see the mass media marketing techniques reverse the disadvantaged   Preamble Marketing to the benefit, whether it is traditional marketing or reverse marketing, has been true in all fields. Weakness in the market are in a party, how to market innovation or reverse way of thinking and strategies of survival, competition and development, has been the author’s concerns. The author of the logistics project in the near future the research and data compilation in February 2007 to be around at the logistics giant DHL Express of Shanghai ‘Red Beauty’ film express the missing case. A lucky hit with, a few days ago I went to see with friends over from Cohen, Wu Chun-Mei couple directed the planning, Ge, Honglei, Kenny and other co-starring Shanghai ‘Red Beauty’, feel good; combined read some time ago directed by Ann Hui, Chow Yun Fat, Siqin Gaowa, co-starring Vicki Zhao Shanghai bottom of people’s lives reflect the ‘Postmodern Life of My Aunt’ feeling, I have an idea, is to two domestic film marketing analysis and comparison, with a view at a competitive disadvantage China’s film industry and related industries, weak marketing thought and ideas help to inspire. 1, Shanghai, ‘Red Beauty’ and ‘The Postmodern Life of My Aunt’ movie plot description First introduced the Shanghai ‘Red Beauty’ summary of the story. The film took place against the backdrop of today’s Shanghai. Once upon a time, Shanghai’s Lanes quietly out of people’s lives center, instead, is row upon row, cloud-capped skyscrapers, as well as to elaborate, dazzling Western-style advertising signs. Modest and prudent comity of traditional culture gradually give way to Western-style entrepreneurial spirit, accompanied by pairs of power and wealth and luxurious life, possessive, leading to some corruption, crime, and even murder. Shanghai ‘Red Beauty’ film, surrounded by a beautiful young woman name Jiao Zhu, a mot