Marketing Research- From the Case Study of the Lanchester strategy for talent selection of before and appearance trade-offs.docVIP

Marketing Research- From the Case Study of the Lanchester strategy for talent selection of before and appearance trade-offs.doc

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Marketing Research- From the Case Study of the Lanchester strategy for talent selection of before and appearance trade-offs

 PAGE \* MERGEFORMAT 13 Marketing Research: From the Case Study of the Lanchester strategy for talent selection of ‘before’ and ‘appearance’ trade-offs Introduction Recently due to the establishment of marketing the project team, need to recruit a number of potential talent, after repeated discussions, decided to recruit fresh graduates, train from scratch. Decision, on July 14, 2007 in Shanghai Everbright Convention amp;amp; Exhibition Center, No. 88 Caobao recruitment, because it involves the recruitment of such personnel to determine requirements and assessment of such issues, it did not pass the personnel department, but I and the project team The deputy head of Mr. Huang Huhu go with the purpose of direct interviews at the scene feel right decision to choose good. In the selection process, the selection criteria for issue, the author, and imposing and vigorous figure out of a certain point of view. I said, our future marketing planning and market positioning, although the sector is the sale of items from the most grass-roots level to start training, but the plans were a long time, those who are seeking large, therefore, selection focuses on marketing thinking skills, analytical ability to judge , the market is better cognitive ability, or have the potential of people, preferring to (Reference: Zhang Jing-hong, SHEN Zong-South, ‘to see how Sima Yi will’, ‘building materials and decoration’ magazine, July 2007 marketing edition). Imposing and vigorous figure said, should focus on appearance and image, the best body good, looks good, because the project initially faced a number of market development prospects of many companies miss, miss, like the handsome guy in general, if the body looks so good, it may be easier . Ideally, an enterprise employing the best of course, Cai Mao queen. But this is only an ideal, the realization of those rare. So under what circumstances the selection bias towards people outside and under what circumstances the inherent selec

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