Marketing Research- Discussion on Marketing 4P and management of four fixed.doc

 PAGE \* MERGEFORMAT 9 Marketing Research: Discussion on ‘Marketing 4P’ and ‘management of four fixed’ Preamble Been separated from the management of marketing. No out of marketing management. Previous studies Kotler amp;quot;Marketing Principlesamp;quot; and planning to carry out something, in the marketing area, we have 4P, means that a product (product), price (price), channel (place), marketing (promotion), then in the management area, according to The author of the study, there are ‘four fixed’, that is, to set strategic policy should be recognized, methods to determine the team to stabilize. Here, I would like to combine the specific cases and management practices, initiate trying to sum up some useful theory, with a view to the relevant personnel to bring reference, inspiration and reference. 1, case studies May 10, 2007, the author related to the project due to problems to a business trip, Wenzhou, Zhejiang, Wenzhou branch Mr.Liu contact. In their conversation, Mr Liu and the author discuss the operation and management of the problem, a number of sanctions against the country’s major Internet companies related to management or project management of the situation, for example, are described vividly. I Mr.Liu Q: Have you seen the people of the dragon? I told him that would have seen. When the dragon, there’s a basic rule is that a sub-leading twist, Shan put 10 steps, the leading third-twisting, tail and put thousands of steps. By the same token, a large network of the project company, like a long dragon, such as Shanghai to Wenzhou This length is 1260, the leading policy trend that is moving the headquarters of a point, you may want to perform the following tail too, and leading the direction of consistent with the steps necessary to swing 10 or even San Shibu, the marginal cost of such movement exists, and not small. But standing on his hands gently lead those who lead a sub-twisting, standing at Lung Mei, who will be sweating hard to run in place t