Marketing Research- From the Case of the meeting the advantages and disadvantages of marketing.doc

 PAGE \* MERGEFORMAT 9 Marketing Research: From the Case of the meeting the advantages and disadvantages of marketing In recent years, marketing has become a popular meeting marketing, especially in the IT related industries. Well, the meeting of marketing in the end how? What criteria should be sure? Should be thinking on how to innovate? Here the author and readers working together to carry out analytical studies to look forward to the relevant personnel to help and inspiration. Let’s talk about the concept of pre-textual. What is the Conference Marketing (meeting marketing)? Conference Marketing refers to looking for a specific customer, through the kinship service and product description will be sold by way of selling products. Conference Marketing is essentially a lock on the target customers and developed a full range output to customers corporate image and product knowledge, an expert advisory capacity to the intention to carry out customer care and hidden sales. Generally speaking, the meeting belong to single-layer direct marketing, is currently the name is not uniform, there is that popular (experience) of marketing, there is that database marketing, there are that family ties (services) marketing or marketing consultants and so forth. Among them, the most widely used marketing the conference. But no matter how the name of the meeting is the Chinese market since the reform and opening up, in light of their actual creation, has a huge sales force the sale of weapons. One or two of the IT industry, the opposite case of the use of conference marketing These two cases, is the author personally attended in person to understand. One is early April 2008, the Beijing News carried a bird in Shanghai call center lease product release notes will be, but also meeting marketing. Responsible for this one of a little brother, that is, the vice president in charge of operations, please join me to go and try. Experience after the good results, about 51 just afte