Marketing Research- From the Case of marketing and advertising to bring some of the inspiration.doc

 PAGE \* MERGEFORMAT 7 Marketing Research: From the Case of marketing and advertising to bring some of the inspiration 1 Watch the CCTV-2, in the ‘Win in China’ program in the process of advertising, George white clothing a shirt advertising very special: a foreign male models dressed in red and white shirt George, Spanish bullfighting on to chase him, because the color red in place, pure red, red, just right; for fear of cattle continue to collect, so George off the red white shirt, showing the red white George white shirt, the results of the young girls to see a white shirt wearing a white George man, can not control his own love, a group of women flutter like a white George dress white shirts for men, men Satuijiupao; and finally appeared on the screen of the brand name, George White. Although the sum up to know was bragging, bragging is not taxed, should George white house on your fabric is used on Mars come from the wholesale, color than the other good people? However, planning for the advertising and had to sigh creative high, is quite remarkable of the Department (reference: Shen south, Zhang Jing-hong ‘marketing, such as gambling,’ Shanghai’s World, 2005). This reminds of the PPG’s TV ads ‘he’. This ad even more ridiculously blown, which means that as long as a man wearing a PPG shirts are all good men and women certainly are good, and by extension of the understanding, or a good shirt. If you really simply asked to buy PPG shirt signed a contract, saying that a woman bought the shirt of their own good, will certainly be killed and did not dare to sign it. Wind blowing return, the Earth people know that may be surprising is that Chinese consumers have never been to their rational criticism. Chinese people’s logic is: If carried out in TV ads, the money is definitely the main; since it is the wealthy owners, then the profits from the products must be high; since the products and to maintain high profits, indicating product quality and brand is good, A