Marketing refused to Wolf!.docVIP

 PAGE \* MERGEFORMAT 15 Marketing refused to Wolf! Ally, an opponent is If I ask you, McDonald’s competitors? Most people would say KFC, is only half the answer, because most of us only see their antagonistic relationship, and did not see the unity between the two. Problems in dealing with the position of Chinese food, McDonald’s and KFC are alliance. With them, but the alliance, but when the relationship between opponents, which is to be the old saying - “no permanent friends, no permanent enemies, only permanent interests! “ Become a threat to the time when Chinese food, McDonald’s Kentucky Fried Chicken is the allies, when they defeated the Chinese food market and then became the enemy. Therefore, this dual relationship, the decision of the McDonald’s Kentucky Fried Chicken when dealing with competition issues are focused and measured. Competition between them, in a sense, more like a “show” show to look at Chinese consumers. is the so-called “unique and difficult business environment”, if McDonald??s a dominant, meaning the market is no big, Western-style fast food will not attract so much attention, McDonald’s can not do so great, so in that sense, you have to Thank you for your opponent for your enemy, your opponent is your enemy made you! To wolf or the nature of The majority of our domestic enterprises do not know how to respect their opponents, not enemies or friends thought of unilateralism breeds hatred against competitors, opponents to death at every turn and then hope the home quickly, what the resulting “deception Marketing “,” Violence Marketing “or even fusion” thick black school “,” to cook by “some of the things the Chinese people’s worst instincts to play to the market competition, the vicious trick in the blind hatred becomes irrational, driven by unbridled! To cover up this naked driven by the interests of “vicious” and “barbaric”, was covered with a “Wolf” cloak of culture, and even some marketing companies to Wolf Totem, th