Marketing Research- From the blue and white restaurant portfolio of services to see the added value of sales terminal problem.doc

 PAGE \* MERGEFORMAT 7 Marketing Research: From the ‘blue and white’ restaurant portfolio of services to see the added value of sales terminal problem Recently a good morning, parked the car from the parking lot when the office building, often passing through a ‘blue and white’ restaurants. Entered several times, feel services are unique and may this approach to other related personnel also help and reference, so sharing out, and readers to share the. 1 Take the initiative to make Kentucky fission ‘new fast-food’, McDonald’s increased publicity, the dynamics of these unusual to convey an important message, fast-food market is in a very delicate transition point. According to the China Cuisine Association figures show that fast-food chain outlets across the country has more than 100 million annual turnover reach 1800 billion yuan, accounting for all the catering industry were 22% and 20%; fast-food enterprises in the annual Food hundred enterprises are one-third of the world. At this point, more industry analysis, China’s fast-food market will show a rapid development momentum. Yum Sam Su, president of China no denying the fact that consumer concerns about Western-style fast food nutrition has become a stumbling block to its continued development. This case, the Chinese fast food market space is growing. For the Shanghai area, and sometimes you walk on the road, there are many small, fast-food restaurants at the door hair product catalog flyers, but poor quality of services, health, weight, and services, etc., all of guerrilla-style, see up a good earned money can be alone, and suddenly get warm, without careful analysis, do a long down a handful survive. The blue and white for so many years, and operate less stable in the middle certainly doorway. The first morning I go, point two cages steamed buns (a cage 3, is very small, not on the top 3 the weight of a medium-sized buns), two bowls of porridge, a peanut, breakfast should be adequate. Checkout down 13