Marketing VS Sales cracking weak confused.docVIP

 PAGE \* MERGEFORMAT 9 Marketing VS Sales cracking weak confused One day, in a gathering of marketing personnel, marketing personnel and sales personnel in a heated discussion. Marketing staff representatives are: A reads: We are planning, they are implemented, results are not satisfactory, the problem lies in the execution on the sales staff. B reads: we have to service sales staff, but we have gone through a long-term research, full feasibility studies, hard to do the program, to them there, casually put the program to find a market problems the shelf. Waiter how those of us so generated by ah! ? C reads: We are ignorant and under the leadership of the work of a small random errors are to be led He Chi, leading us to see not busy that we can there be time to consider the issue, ah, ah, let alone gather information! Sales staff representatives are: A saying: sales charge forward, Mopa roll kill. Our money is earned, the marketing department is relying on us to keep, they are idlers, but also to direct our every day’s! B reads: Sales is the key, they are for our services. They did not listen to me, I pound the table with them the results they are behaving! C reads: After the previous operation of the market are relying on us to do the. They will Gansha? ! Conversation continues, the argument continues endlessly. In fact, the earlier controversy involving at least two problems. First, the marketing department what is the function of positioning, marketing department and the combination of sales. Second, the Marketing VS Sales, is more important? 1, on the marketing positioning. The most representative view, there are two, one marketing department = planning = 2 is the marketing copy. In fact, these two statements are very biased. Marketing shoulder enterprise resource and marketing activities in the overall integration work. Marketing department’s job is concerned about the customer needs, sales channels, more attention to itself. Marketing de