Maternal fire Wangwang we supposed to-.doc

 PAGE \* MERGEFORMAT 7 Maternal fire Wangwang we supposed to? Not long ago, ‘Wang Zi milk’ new ad has been accused of numerous spectators and the media, saying that ‘distortion of motherly love’, to mislead the kids that their parents bought the milk is the only real love him. To this end, I also carefully ‘taste’ a bit It was a new ad. Advertising plot is as follows: ‘Six third-grade Li-ming, students, your mother sent you two bottles of milk ... ... Wang Zi’ primary school loud speaker broadcast. A boy called Li Ming excited and proud, tears mad fly (exaggerated animation), swoop into the arms of her mother, Qinleyikou milk cans, said: ‘Mom, I love you! ‘Behind the small student eyeful envy said:’ wow, your a good mother love you Oh! ‘ It turned out that in order to enhance advertising effectiveness, and strengthen the understanding of consumer advertising, advertising inevitably include some element of exaggeration, but it is precisely this is exaggerated advertising, has become the fuse of this crisis, so that Want Want Group is also Therefore, the ad caught in a sudden crisis. Crisis response, Want Want Group apparently not ready to Most consumers have accused the ad where the students the envy of emotion, giving little to distinguish the ability of children to suggestion: go buy milk, Wang Zi is love him. Well, if it does not buy milk, Wang Zi, can not love a baby? The face of such a challenge? Advertising may be the face of the adverse effects of the crisis, Want Want Group is how to deal with this crisis it? According to ‘Beijing Morning Post’ on August 23 for a project entitled ‘Wang Zi accused of misleading advertising of milk for children’ in fullreports indicate: Want Want Group in no way a child has been implied. Want Want milk, Wang Zi Shen division manager of planning department explained that the main thrust of the ad is that even a small concern for their parents, will make a child very happy. This emotional exchange is achieved through t