Marketing what Difficulties children.doc

 PAGE \* MERGEFORMAT 12 Marketing what Difficulties children Chapter marketing exactly Difficulties children In recent years, the macroeconomic situation and market background are continuing, profound change. The past, “a move first, eat days” marketing era has ended only seize the marketing fundamental force is from the marketing organization, before calmly face the future of the changing external environment, therefore, the establishment of an efficient organic marketing organization and a set of norms, the science of modern marketing management system, not only is the need, and has become very urgent. example: Huawei since the late nineties of the last century, the results of mid-breakthrough, with annual sales of more than 2000 billion yuan in 2011. Among these, the the Huawei marketing system contributed, high marketing efficiency of the mutual coordination and cooperation customers marvel, so competitors surprised. standard and near-standard products, the actual supplier Huawei from a contract to four days, the supply of non-standard products comparable competitors short half the time. behind this efficiency is to rely on modern marketing organization and the strength of the system. Section III organic marketing organization system response to marketing problems China is a market big country, but also an industrial powers in the world industry in the history, there has never like China are so big the country be able to in such a short time, rapid rise Therefore, we are faced with the reality problem is unprecedented. especially since the outbreak of the global financial crisis in 2008, the market is full of complexity and volatility of the entire world within. In this situation, we can not simply imitate foreign mature mode, can not follow the traditional experience, only based on the fundamental of reality taking marketing from the marketing system and organization-building force is our breakthrough realistic effective way. Organic marketi